An AI-driven commerce experience that transforms how users discover, evaluate, and purchase products through natural language interaction.
This system integrates large language models into the shopping journey, enabling users to explore products conversationally while receiving contextual recommendations, comparison insights, and real-time deal discovery.
Key capabilities include:
Conversational product search across categories and retailers
AI-generated comparison summaries to evaluate options instantly
Personalized recommendations based on intent and preferences
Price tracking and deal discovery surfaced in real time
By embedding AI directly into commerce flows, the experience shifts shopping from a fragmented, search-heavy process to a guided, assistant-driven journey.
This represents a broader evolution toward AI-native commerce platforms, where discovery, evaluation, and decision-making are unified into a single intelligent interface.
(MICROSOFT) SHOPPING ASSISTANT: COPILOT
ABOUT
Reuters: “Microsoft is adding new AI features to help users shop, compare products and find deals.”
The Verge: “Copilot can now help you shop, compare products, and find the best deals.”
PRESS
Developed across multiple Microsoft teams, including:
Microsoft AI (Copilot)
Bing & Shopping Platform
Ads & Monetization Systems
MSN, Microsoft Start & Consumer Surfaces
COLLABORATORS
(MICROSOFT) SHOPPING ASSISTANT: COPILOT(MICROSOFT) RECOMMENDATION SYSTEMS: COPILOT(MICROSOFT) CONTENT DISCOVERY: COPILOT