An AI-driven commerce experience that transforms how users discover, evaluate, and purchase products through natural language interaction.

This system integrates large language models into the shopping journey, enabling users to explore products conversationally while receiving contextual recommendations, comparison insights, and real-time deal discovery.

Key capabilities include:

  • Conversational product search across categories and retailers

  • AI-generated comparison summaries to evaluate options instantly

  • Personalized recommendations based on intent and preferences

  • Price tracking and deal discovery surfaced in real time

By embedding AI directly into commerce flows, the experience shifts shopping from a fragmented, search-heavy process to a guided, assistant-driven journey.

This represents a broader evolution toward AI-native commerce platforms, where discovery, evaluation, and decision-making are unified into a single intelligent interface.

(MICROSOFT) SHOPPING ASSISTANT: COPILOT

ABOUT

Reuters: “Microsoft is adding new AI features to help users shop, compare products and find deals.”

The Verge: “Copilot can now help you shop, compare products, and find the best deals.”

PRESS

A laptop and smartphone display an online shopping interface showing product options, price history graph, and checkout screen on Microsoft Copilot.

Developed across multiple Microsoft teams, including:

  • Microsoft AI (Copilot)

  • Bing & Shopping Platform

  • Ads & Monetization Systems

  • MSN, Microsoft Start & Consumer Surfaces

COLLABORATORS

Screenshots of an AI shopping assistant interface displaying product recommendations for jackets, including leather and moto jackets, with options to add to cart, and sections showing smartwatches and a Nova home hub.
(MICROSOFT)  SHOPPING ASSISTANT: COPILOT